Current methods lack efficient collaboration and budget tracking for future travels. TripUnite! provides a social application platform that simplifies planning, coordination, and budget management for seamless future trips


TripUnite

Current methods lack efficient collaboration and budget tracking for future travels. TripUnite! provides a social application platform that simplifies planning, coordination, and budget management for seamless future trips


ROLE

UX Research, Visual Design, User Testing, Prototyping


DURATION

3 Months - May through July

PROJECT TYPE

App Design

User Design


Acing the Interview

The interview aimed to gather insights and feedback on improving the collaborative travel app.

Feedback from questions such as: 


What features or tools do you typically use on travel planning websites? 


Are there any specific features or tools that you would like to see implemented or improved upon in travel planning websites?

How important is it for a travel planning website to provide a seamless experience across different devices (e.g., desktop, mobile)? 

revealed there needs to be focus on enhancing user experience through streamlined collaboration, intuitive navigation, personalized trip planning, and efficient budget management, ultimately empowering travelers to create seamless and enjoyable trips with their companions. 



Beat the competition

The SWOT competitive analysis with users focused on understanding the strengths, weaknesses, opportunities, and threats of the collaborative travel app in comparison to its competitors, identifying areas for improvement to enhance user experience, collaboration features, personalized trip planning, and budget management, aiming to position the app as a leading choice in the market and meet the evolving needs of travelers.

Competitors such as TripIt!, Travefy, and Splitwise were researched to find areas of consideration in developing TripUnite.


User Personas

The following personas provide a human face to the user base, make informed design decisions, and create a travel app that resonates with its target audience

The following personas provide a human face to the user base, make informed design decisions, and create a travel app that resonates with its target audience

User Personas

User Flows

The user flow for the collaborative travel app includes easy navigation from the home screen to the budget management section, empowering users to efficiently track expenses and plan their trips seamlessly

Want to know more?

Below you will be able to download the entire case study presentation.

Cheyenne Rattray - 2023